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the Gift Basket Business newsletter. Here are 10 tips just for you, some
that are appropriate if you're making gift baskets for fun, and others
that work if you're making them for profit.
1. Decide whether the art of designing gift baskets is
a full-fledged business or part-time hobby.
Successful designers take
all necessary steps to start and build their businesses, including
registering with state officials, creating a workspace to be used solely
for business purposes, and abiding by all laws associated with business
ownership.
2. Learn correct design basics through hands-on classes
or video training.
Successful designers invest in learning aids and then
enhance the basics with personal touches to create one-of-a-kind
masterpieces.
3. Create a functional workspace that inspires
creativity. Successful designers do not work in their home kitchens.
They rent facilities outside of their homes or designate one room within
the home to design and administrate.
4. Work closely with an accountant. Successful
designers discuss business setup, financial records, and investment
strategies with a professionally-trained advisor who works with other
business owners on a daily basis.
5. Attend gift trade shows and/or gift basket-specific
shows. Successful designers use such functions to stay up to date on
industry trends and design techniques. Networking with peers is another
important show activity.
6. Buy inventory according to the market (customers)
you serve.
The more you know about your customers, the better decisions
you will make regarding the products to be included within each design.
7. Understand your customers' lifestyles, limitations,
and preferences to anticipate their gift needs.
By becoming a partner in
their lives rather than being viewed as just a gift basket designer, you
will experience far more repeat orders and referrals from regular
customers.
8. Install a live operator to answer your telephone
when you are away. Successful designers make sure that the phone is
manned by a live person during normal business hours.
9. Be thankful for mistakes. Successful designers know
that errors will occur in the course of building a business. They also
understand that missteps move them closer to the best solutions.
10. Don't expect quick riches. Successful designers
know that it takes investment dollars, patience, and persistence to
create a plan, buy inventory, contact buyers, and build their businesses
over time.
If you need fast money because you are unemployed,
underemployed, or experiencing a family crisis, this is not the business
for you.
