Pleased with Shirley's expert knowledge
"Thank you for all the attention you gave to us and our baskets. With support like yours it's no wonder we tripled our sales at the Atlanta Gift Show this year!"
David M. Grabske
National Sales Coordinator
Design Ideas

Shirley George Frazier specializes in creating gift basket prototypes and staff training programs for large and small retailers located in one store or multiple branches.

She regularly consults with clients on common and long-term projects, and she'll do the same for you.

Choose the best option for creating a gift basket program in your store, or read more below.

PROGRAM CREATION AND/OR STAFF TRAINING

Satisfied with Shirley's creative experience
"Your work is always top notch. I've seen and liked so many of your baskets at the Network. I may be calling on you again in the future."
Nancy Johnson
Assistant Producer
The Food Network

Businesses and non-profit organizations contact me to create prototypes for fulfillment in retail stores and on their Web sites.

They also request me to work with staff members and set up organized workstations to streamline gift basket assemblies.

Travel to your facility is no problem, and my fee covers most expenses.

Can Shirley Help You?

With a full schedule of speaking engagements and travel to consult with long-term clients, Shirley may be able to work with you, but understand that she may not be available.

Costs for these programs aren't cheap. However, the results guarantee high profits while saving time, money, and energy from costly mistakes that occur when you're not sure what to buy and where to start.

I prefer speaking directly with the decision maker to determine the project's goals and timetable.

Email shirley at sweet survival dot com, or call me at 973-279-2799 for a no-obligation, cost-free quote.

ASK ME ONE QUESTION
Home-based gift basket owners -- this option is for you. Get a quick and thorough solution to solve your management and sales problems. You'll receive a detailed answer in less than a day that includes options from every possible angle.

Delighted and thrilled with Shirley's ideas and insight
"I am so impressed with the quality of information that Shirley provides and her sincerity. I feel very blessed to be able to share her expertise and I will be a lifelong fan ... with a successful gift basket business ... thanks to her!"
Barb Jackson
Basket Brilliance

About Shirley George Frazier

Barnes & Noble, Hallmark stores, and Macy�s all have one thing in common: they call Shirley Frazier to create in-store gift basket programs, train staff, and conduct special events to increase customer traffic and sales.

In business since 1990, Shirley is president of Sweet Survival, a gift and gourmet industry consulting firm that works with retailers and wholesalers, helping each to uncover new markets and revenue.

Shirley is an award-winning designer and author of How to Start a Home-Based Gift Basket Business and The Gift Basket Design Book, the industry's best-selling books. She's also author of Marketing Strategies for the Home-Based Business: Solutions You Can Use Today.

Shirley:

Speaks on business, marketing, and gourmet topics at trade shows and consumer events in New York, Los Angeles, Atlanta, Dallas, Chicago, Orlando, Phoenix, Miami, and Philadelphia
Writes articles for and is quoted in numerous magazines, including Gifts & Decorative Accessories, Florists' Review, The Gourmet Retailer, Gourmet News, Black Enterprise, Birmingham Business Journal, and Orange County Register
Appears on CNBC, The Food Network, The Discovery Channel, Fox Channel 5, New Jersey Network, and Al Roker seasonal specials
Writes gift industry and marketing books on topics important to business success
Coaches gift basket retailers, product manufacturers, florists, confectionery shops, and related professionals by phone and through store or office consultations

Her gift baskets are created solely during the holidays for long-time clients in the finance and education fields.

Learn more about Shirley and Sweet Survival in this site's press room.

Email shirley at sweet survival dot com, or call me at 973-279-2799 for a no-obligation, cost-free quote.

Read the intro