The Gift Basket Design Book
Second
Edition
by Shirley George Frazier
©2004, 2008 All rights reserved
INTRODUCTION
Mix a cup of entrepreneurial
ancestors with one clever spouse, and what do you get? Ideas that spawn
enough creativity to last a lifetime.
When I began searching for a
career that provided satisfaction, gift baskets never entered the
picture. I trained to be a secretary, but I soon found working for
someone else to be boring.
In 10 years I worked for 10 different
companies. So I began searching for a profession that would challenge my
creativity.
My
great-grandmother, Mary Smith, grew her own strawberries in Virginia and
shipped them to Manhattan during the early 1900s. In the 1940s a
great-aunt made fudge, and my mother was her delivery person. My father
was co-owner of a chemical company in the 1970s.
Their pursuits sealed
my fate as an entrepreneur, but you don't have to find creativity in
your family to be bitten by the gift basket bug. What most designers
share is a love of making something beautiful with their hands. If you
possess this trait, you'll love gift baskets.
My mother
enrolled me in sewing classes when I was 10. I knitted and crocheted in
my teen years, and I've always loved arts and crafts. You couldn't pry
me away from making jack o'lanterns at camp. Were you the same way?
That's part of what gift basket designers have in common.
In the
1980s computers were becoming a hot commodity. I wanted to start a word
processing service, but I quickly gave up that idea and replaced it with
one to open an intimate apparel boutique. I'm fascinated by retailing
and have worked at small and large stores. Since ladies love lingerie,
it seemed to be a good match.
Then my husband, John, made a gift for a
co-worker. He took a small bottle of liqueur and paired it with a shot
glass, gluing rocks to the bottom. He covered it in plastic wrap and
added a small bow on top. The recipient loved it. John's thoughtfulness
is what led me to a career making gift baskets.
If you're
interested in making one single gift basket, that's fine. But if you
want to keep your hands constantly submerged in the shred and
cellophane...
Read the rest when you
order
The Gift Basket Design Book.
NON U.S.
RESIDENTS: Ordering this
book? Click here to order on this page.
NOTICE: No
part of this page can be reproduced in any form, except for personal use,
or copied onto another Web site, without
the express permission of Shirley Frazier.
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Unsolicited Book Comments |
I
have read this book inside and out at least twice. Shirley Frazier
shows you what you need and how to get started selling gift
baskets. As a matter of fact the techniques shown in this book
provides guidelines in making a professional looking gift basket.
I have found that I can make a better gift basket than what you
sometimes find at other specialty stores. In October of 2004, I
started implementing the techniques she teaches and frankly have
received successful results (meaning sales!) I have received
orders online and from family and friends. This is a great book
well worth the price. A must buy!
Brandee J. Beavers - Clay Center, Nebraska |
"If you are new to
designing gift baskets or simply considering entering the trade, buy this book.
It is an easy to follow, step-by-step instruction source (the b/w photos are
exceptionally clean and clear). There are also color photos of the completed
works/samples and a valuable Appendix/Resource List. Frazier offers several
options for constructing your baskets, complete with "pros/cons" for each
method, as well as how to fix a mistake. If you buy this book you should also
get Frazier's "How to Start a Home-Based Gift Basket Business".
Roxanne Ocampo - Tracy, California |
“This book has
become my bible of designing. I am a home business gift basket owner, and
thanks to this book I can now design beautiful designs.”
LaTunya Sifford - Aberdeen, North Carolina |
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