10 Steps to Create a Profitable Web Site for Your
Store
1.
Determine what you want to accomplish before you create a Web site.
- Increase foot
traffic through Web promotions
- Increase visitor and
out-of-town sales
- Encourage more
corporate and convention sales
- Expand loyalty
programs
2. Select a domain
name and register it.
- How to Select a
Memorable Name
-- www.YourStore.com
-- www.Your-Store.com
- Where to Register
-- GoDaddy.com
-- NetworkSolutions.com
-- Register.com
3. Decide if you're
create a Web site, blog, or both.
- Web site
-- Easy to update
-- Navigation may be more beneficial
-- Simple to add pages as needed
- Blog
-- Indexed quicker by search engines
-- Interactive environment - clients can comment
-- Works by date configuration and may look outdated if not current
4. Make a concise list
of information to add on the site.
- Store hours, map,
location
- Educate customers
about product selection before they arrive
- Special events
(authors, artists, contests)
- New product alerts
- Newsletter
5. Review other retail
sites to see their strengths and weaknesses
- What would you do
similarly or differently?
-- Navigation
-- Background color
-- On-site newsletter or calendar
-- Promote free gift wrap
-- Addition of staff photographs
Click here
for the next five steps |
