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By Shirley Frazier

Please
visit our photographs page for larger views of the
front cover or this page to read
the book's introduction.
Visit the book's main Web site,
How to Start a
Home-Based Gift Basket Business.
Fourth edition published October 2006
Third edition
published October 2003
Second edition published October 2000
First edition published February 1998
Available at major bookstores
ISBN 0-7627-2762-4
280 pages — $18.95
Shirley George Frazier shares her experience and down-to-earth advice on every aspect of setting up and running a thriving home-based business. She
explains how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you’re in business.
Whether you want to
earn your living making gift baskets for the general public or specializing in
custom creations for corporate clients, this guide can help you experience the
satisfaction of building your own home-based business.
CONTENTS / CHAPTERS
Acknowledgements
Introduction
1
2
3
4
5
6
7
8
9
10
11
12 |
Understanding
Your Target Market
What It Takes to Succeed
Home Office and Workspace Setup and Structure
Selecting Your Inventory
Gift Basket Design Tips and Techniques
The Elusive Corporate Market
Advertising and Promotion
Delivery Methods
Checks, Balances and Payments
Competition
Keeping Customers for Life
Growth Opportunities |
Appendix
Glossary
Index
About the Author
READERS' TESTIMONIALS
(Unsolicited)
"I received the How to Start a
Home-Based Gift Basket Business book. It is so well written and easy-to-learn.
It answered questions about the basket business that I never knew I had. I hate
to think of the mistakes I would have made without it. I am so excited about
getting started. Thank you, thank you."
Brenda A.
“Usually books only give you a little information and leave you hanging for the rest. Your book is the exception. I couldn’t believe how much information is in it.”
Jacalyn O.
“Your book is both timely and educational. It has everything I need to know, learn and start this amazing business, and its contents are easy to read and understand.”
Sherna T.
“I have Shirley's book to start my own home based gift basket business, and I am on the road to success because of it!”
Tricia G.
“I just received your book, and it’s perfect for me. It answers all of my questions. It is going to be my Bible.”
Patty R.
For more information about the book, contact:
The Globe Pequot Press, public
relations department (203) 458-4544 or
Shirley Frazier, author, (973) 279-2799 or
survival@sweetsurvival.com.
Note to Gift Basket Designers:
Do not submit questions or comments about your gift basket business through the
above Email address, as it will neither be answered
nor acknowledged. Please refer to
our Comments page,
Ask a Question page, the
Ask The Gift Basket Expert
site, or Email Karen at
karen@sweetsurvival.com
to schedule a consultation with Shirley, or
visit this page for
more information on consultations.
BACK
TO PRESS ROOM HOME PAGE
Contact Us
Comments
Like what you see on this gift basket business
site, or would you like to see something new? Not happy with the site's
navigation or appearance? Tell us what you think on our
comments
page.
Partnerships
Questions about
promotional opportunities and other business relationships
can be Emailed to Cassandra Mosley at
cassandra@sweetsurvival.com.
Wholesalers
Want to become a wholesale
partner? Email John Beasley, manager of vendor relations, at
john@sweetsurvival.com.
Press
We are always happy to speak with the media.
Please Email your questions to Joan Jamison, media relations coordinator
at
joan@sweetsurvival.com. For a quicker
response, you are welcomed to call our office at (973) 279-2799.
Speaker's
Bureau
Shirley Frazier is available to speak to your group on small business
topics. Past speaking engagements have included women's groups,
students, trade shows, entrepreneurs and small business groups. Contact
Karen at
karen@sweetsurvival.com to schedule Shirley
for an event.
See
Shirley Frazier's Web
site for more information.
Our
Location
Sweet Survival®
P.O. Box 31, River St. Station
Paterson, NJ 07544-0031
(973) 279-2799
We are
developing additional campaigns to be offered on this page. If you do
not see a category here that you would like to discuss, please Email our
manager, Karen Smith, at
karen@sweetsurvival.com.
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