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How to Start a Home-Based Gift Basket Business

By Shirley Frazier

Please visit our photographs page for larger views of the front cover or this page to read the book's introduction.

Visit the book's main Web site, How to Start a Home-Based Gift Basket Business.

Fourth edition published October 2006
Third edition published October 2003

Second edition published October 2000
First edition published February 1998

Available at major bookstores

ISBN 0-7627-2762-4
280 pages — $18.95

Shirley George Frazier shares her experience and down-to-earth advice on every aspect of setting up and running a thriving home-based business. She explains how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you’re in business.

Whether you want to earn your living making gift baskets for the general public or specializing in custom creations for corporate clients, this guide can help you experience the satisfaction of building your own home-based business.

CONTENTS / CHAPTERS

Acknowledgements
Introduction

1
2
3
4
5
6
7
8
9
10
11
12
Understanding Your Target Market
What It Takes to Succeed
Home Office and Workspace Setup and Structure
Selecting Your Inventory
Gift Basket Design Tips and Techniques
The Elusive Corporate Market
Advertising and Promotion
Delivery Methods
Checks, Balances and Payments
Competition
Keeping Customers for Life
Growth Opportunities

Appendix
Glossary
Index
About the Author

READERS' TESTIMONIALS (Unsolicited)

"I received the How to Start a Home-Based Gift Basket Business book. It is so well written and easy-to-learn. It answered questions about the basket business that I never knew I had. I hate to think of the mistakes I would have made without it. I am so excited about getting started. Thank you, thank you."
Brenda A.

“Usually books only give you a little information and leave you hanging for the rest. Your book is the exception. I couldn’t believe how much information is in it.”
Jacalyn O.

“Your book is both timely and educational. It has everything I need to know, learn and start this amazing business, and its contents are easy to read and understand.”
Sherna T.

“I have Shirley's book to start my own home based gift basket business, and I am on the road to success because of it!”
Tricia G.

“I just received your book, and it’s perfect for me. It answers all of my questions. It is going to be my Bible.”
Patty R.

For more information about the book, contact:

The Globe Pequot Press, public relations department (203) 458-4544 or
Shirley Frazier, author, (973) 279-2799 or
survival@sweetsurvival.com.

Note to Gift Basket Designers: Do not submit questions or comments about your gift basket business through the above Email address, as it will neither be answered nor acknowledged. Please refer to our Comments page, Ask a Question page, the Ask The Gift Basket Expert site, or Email Karen at karen@sweetsurvival.com to schedule a consultation with Shirley, or visit this page for more information on consultations.

 

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Contact Us

Comments
Like what you see on this gift basket business site, or would you like to see something new? Not happy with the site's navigation or appearance? Tell us what you think on our comments page.

Partnerships
Questions about promotional opportunities and other business relationships can be Emailed to Cassandra Mosley at cassandra@sweetsurvival.com.

Wholesalers
Want to become a wholesale partner? Email John Beasley, manager of vendor relations, at john@sweetsurvival.com.

Press
We are always happy to speak with the media. Please Email your questions to Joan Jamison, media relations coordinator at joan@sweetsurvival.com. For a quicker response, you are welcomed to call our office at (973) 279-2799.

Speaker's Bureau
Shirley Frazier is available to speak to your group on small business topics. Past speaking engagements have included women's groups, students, trade shows, entrepreneurs and small business groups. Contact Karen at karen@sweetsurvival.com to schedule Shirley for an event.

See Shirley Frazier's Web site for more information.

Our Location

   Sweet Survival®
   P.O. Box 31, River St. Station
   Paterson, NJ 07544-0031
   (973) 279-2799

We are developing additional campaigns to be offered on this page. If you do not see a category here that you would like to discuss, please Email our manager, Karen Smith, at karen@sweetsurvival.com.

 

 

    
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