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1. Antiquated and unfriendly city zoning laws for home-based designers.
2. Buying first-time inventory without wasting
money.
3. Finding a user-friendly financial and
inventory management system.
4. Treating the business as a professional career
and not a fun hobby, and convincing others to see it that way.
5. Dividing time between full-time employment,
family and the gift basket business (for individuals who must work outside while
building a business).
Five Top Industry Mistakes
1. Ignoring clients who have already purchased.
2. "Winging" business with no plan.
3. Keeping clients that should be fired.
4. Neglecting to ask prospects and clients for
referrals.
5. Expecting the phone to ring without consistent
marketing.
Extra:
Competing for large orders (100+
baskets/month) before securing a proper workspace and employees.
Five Gift Basket Industry Problems
1. Finding chocolate (non-melting) substitutes
for summer baskets.
2. Internet photographs increasingly
copied/stolen from established gift basket Web sites.
3. New designers expecting veterans to mentor
them free of charge.
4. Difficulty determining accurate industry
growth and decline by year.
5. Lack of a basic standards structure/designing
governing body to separate serious designers from hobbyists and get-rich-quick
firms.
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Comments
Like what you see on this gift basket business
site, or would you like to see something new? Not happy with the site's
navigation or appearance? Tell us what you think on our
comments
page.
Partnerships
Questions about
promotional opportunities and other business relationships
can be Emailed to Cassandra Mosley at
cassandra@sweetsurvival.com.
Wholesalers
Want to become a wholesale
partner? Email John Beasley, manager of vendor relations, at
john@sweetsurvival.com.
Press
We are always happy to speak with the media.
Please Email your questions to Joan Jamison, media relations coordinator
at
joan@sweetsurvival.com. For a quicker
response, you are welcomed to call our office at (973) 279-2799.
Speaker's
Bureau
Shirley Frazier is available to speak to your group on small business
topics. Past speaking engagements have included women's groups,
students, trade shows, entrepreneurs and small business groups. Contact
Karen at
karen@sweetsurvival.com to schedule Shirley
for an event.
See
Shirley Frazier's Web
site for more information.
Our
Location
Sweet Survival®
P.O. Box 31, River St. Station
Paterson, NJ 07544-0031
(973) 279-2799
We are
developing additional campaigns to be offered on this page. If you do
not see a category here that you would like to discuss, please Email our
manager, Karen Smith, at
karen@sweetsurvival.com.
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