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Which road would you
choose: 1) typing 120 words per minute at a new dead-end job each year,
or 2) traveling the world as a celebrated author and industry expert helping
individuals improve their lives?
In 1989, Shirley Frazier
pondered this decision during a lunch break while seated in her car listening to
the radio. The first choice guaranteed receiving a paycheck every two weeks,
while the second choice demanded long hours, a chaotic travel schedule, and the
remote chance to profit if and when the business made money.
Shirley's not one to take the
easy road. In 1990, she launched Sweet Survival®,
known on the web as GiftBasketBusiness.com,
the place where beginning and seasoned retailers flock for books, tapes,
directories, ideas, and
inspiration to succeed with gift baskets.
The business began
as a New Jersey-based gift
basket company, successfully selling to large and small firms. But that wasn't
enough. Shirley yearned for television exposure. She called The Food Network,
and a producer agreed to see her portfolio. With no time to waste, Shirley and
her mom traveled 22 miles to the New York City network. Why was mom in tow? Who
else would baby-sit an illegally-parked car on Sixth Avenue wedged between two
delivery trucks while her daughter delivered the package? Within three months,
Shirley was live on The Food Network introducing Sweet Survival®
to 22 million viewers.
The experience prepared
Shirley
to speak at business events, conferences,
and trade shows worldwide.
Her articles have been published in trade and business
magazines, and she's also appeared on CNBC, The Discovery Channel, New York's Fox
5 and New Jersey Network.
In her spare time, Shirley
wrote the gift basket industry's No. 1 and 2 books, respectively:
How to Start a Home-Based Gift Basket Business,
now in its third edition, and The Gift Basket Design
Book.
Sleep is relegated to roughly
four hours each night. That's the time Shirley reserves to be a dotting wife and
mother.
There's been one setback since
1989. Shirley's typing speed has slowed to 110 words per minute.
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Contact Us
Comments
Like what you see on this gift basket business
site, or would you like to see something new? Not happy with the site's
navigation or appearance? Tell us what you think on our
comments
page.
Partnerships
Questions about
promotional opportunities and other business relationships
can be Emailed to Cassandra Mosley at
cassandra@sweetsurvival.com.
Wholesalers
Want to become a wholesale
partner? Email John Beasley, manager of vendor relations, at
john@sweetsurvival.com.
Press
We are always happy to speak with the media.
Please Email your questions to Joan Jamison, media relations coordinator
at
joan@sweetsurvival.com. For a quicker
response, you are welcomed to call our office at (973) 279-2799.
Speaker's
Bureau
Shirley Frazier is available to speak to your group on small business
topics. Past speaking engagements have included women's groups,
students, trade shows, entrepreneurs and small business groups. Contact
Karen at
karen@sweetsurvival.com to schedule Shirley
for an event.
See
Shirley Frazier's Web
site for more information.
Our
Location
Sweet Survival®
P.O. Box 31, River St. Station
Paterson, NJ 07544-0031
(973) 279-2799
We are
developing additional campaigns to be offered on this page. If you do
not see a category here that you would like to discuss, please Email our
manager, Karen Smith, at
karen@sweetsurvival.com.
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